Detailed Statistics and Analysis

In this section called Statistics, the software displays the following:


The Clicks History section shows the clicks records made by this referral. This section can be shown in two different display modes as illustrated below.


Table

In this mode the clicks history is shown in tabular format.

  • Date: the date corresponding to the clicks history table record
  • Clicks: the total clicks made by the referral (this is not the daily clicks made by the referral)
  • Diff. Clicks: the clicks made by the referral on this date record (total clicks of this date record - total clicks of the previous date record)
  • Diff. Days: the number of days the referral made clicks after (the date of this record - the date of the previous record)
  • The records of this table are sorted from the most recent at the top till the oldest at the bottom

Weekly Calendar (Full Edition Only)

In this mode the clicks history is shown in weekly calendar format.

  • On the left side, the weeks numbered from the referral since date, to the current week. W1 corresponds to the first week of this referral
  • On the top side, the week days, each week starts on Monday
  • On the right side, the total number of clicks made by this referral on each week, and this number is highlighted based on the weekly average and the specified Red, Yellow, or Green average ranges
  • Whenever the referral made clicks on certain day, there will be corresponding Green cell with the number of clicks made
  • Referral since date will be shown as Blue cell with text DAY 1
  • The current system date will be shown as Blue cell with text TODAY


The Analysis section shows the clicks, earnings, average, recycling fees, and profit according to your rented referrals clicks performed in the past. The calculation takes into consideration day by day factors such as: clicks made by referrals each day, total number of referrals each day, membership effective costs, referral clicks commissions and extension discounts each day, recycling fees, and the extension. This section can be shown in two different display modes as illustrated below.



Last Days

In this mode the calculations are shown on the durations of last 7, 15, 30, 60, 90, 150, and 240 days from the starting day specified in the Analysis Settings.


Each row has its own calculated clicks, average, earnings, and profit.


There is option to show only the rows within the referral since duration and hide the older rows.

Last Weeks (Full Edition Only)

In this mode the calculations are shown on each of the last 7 weeks including the current week which corresponds to Week 1.


Each row has its own calculated clicks, average, earnings, and profit.


If the clicks, earnings, or profit on week is more than the previous week's week, there will be Green rising arrow shown beside it. And in opposite, there will be Red decaying arrow and so on.

Average/Time (Full Edition Only)

In this mode the average only is shown on the durations of last 7, 15, 30, 60, 90, 150, and 240 days from the starting day specified in the Analysis Settings.


Each row has its own calculated average, and the % of change in the average compared to the next higher duration average.


If the % of change is positive there will be Green rising arrow, if the % of change is negative there will be Red decaying arrow, and if the % of change is zero there will be Yellow neutral arrow.

Performance Scores (Full Edition Only)

In this mode the software makes special analysis in order to classify the referral's performance. Each row has its own calculated attributes as follows:

  • Active: this attributes measures the percentage of the number of days this referral was active compared to the duration
  • Average: this attribute measures the percentage of the average of this referral compared to the effective average of all the other referrals on the duration
  • Continuity: this attribute measures the clicking frequency, it takes into consideration how many days the referral stays inactive
  • Overall: this is the summation of the Active, Average, and Continuity attributes divided by 3. And it is shown as rank instead of percentage